Rockets And A Remote Stage

In this custom in-show branded commercial, a mysterious rocket (designed by The Famous Group) leads a group of bandmates in their Toyota Corolla Cross to the VMAs remote stage. After the commercial aired,  AR picked up the experience LIVE with the rocket landing, the MTV moon person joining the crowd, and artist Kane Brown taking the stage to perform his new song, Grand. 

We had a lot of fun VFX supervising and editing this one. There’s a behind the scenes below where you can see that the FDR was closed down for our shoot!

The :75 spot led viewers to the AR rocket landing at the Toyota remote stage where artist Kane Brown performed live! Design of the rocket and production of the AR experience was done by The Famous Group.

BEHIND THE SCENES VFX

BEHIND THE SCENES PRODUCTION

Production by Lair Collective