Toyota Drives Through the World of Shakira

For the 5th year in a row, we did full post on Toyota’s in show segment of the VMAs. This year’s spot celebrated 2023 Video Vanguard Award recipient Shakira. Through the magic of edit and compositing we drove the new Prius through a colorful world of music, dancers and flames. The crowd roared as our piece led into Shakira’s stunning and unforgettable performance on the VMA stage.

In addition to the :90 that aired in show, we also created 3 teasers and numerous shareable GIFs and stills for Toyota and MTV’s social handles to get folks pumped up for this year’s performance!

:13 Social Teaser 1

:35 Social Teaser 2

15: Social Teaser - Prius

BEHIND THE SCENES VFX

BEHIND THE SCENES PRODUCTION

Production by Lair Collective