Rule Your Beat

Burger King wanted to go BIG, BOLD, and ROYAL this year for the 2022 MTV VMAs. And Paramount Velocity had all the ingredients to deliver on that promise: a visionary director (Kajal), amazing talent (Latto) and great production/post partners (Fela & SIM). The only thing they didn’t have was time! 

We spent three days on set in LA visual-effects-supervising multiple locations and setups, and when we returned to NY we only had 9 DAYS to edit, animate, grade, mix and deliver 2 minutes of content for air. It was a monumental task but we’re incredibly proud of everyone involved who helped pull it off! 

The full spot was accompanied by two teasers that also aired during the show.

Check out some behind-the-scenes of the VFX and shoot below!

:15 Teasers

BEHIND THE SCENES VFX

BEHIND THE SCENES PRODUCTION

Production by Fela