The Culture of Proximity 2.0

As the internet and social media reign, our relationships with institutions, communities and each other have dramatically shifted. This was the subject of Viacom Velocity’s much acclaimed research-study-gone-documentary The Culture of Proximity. So we were thrilled when Velocity’s Content and Cultural Insights Team asked us to continue the exploration in Culture of Proximity 2.0. Some of the most fascinating interviews we’ve conducted to date fill this four part series which delves into Visual Communication, Fame, Experiences and what this all means for Brands.