Transforming the Trade Show Experience

The pandemic crippled many industries across the world and trade shows were no exception. While many brands struggled with ways to bring their products into an already competitive B2B market, Construction Specialties, a specialty building products manufacturer with over 30 years of innovation, rose to the occasion. Powered by their internal marketing team’s vision, they created the ultimate virtual experience idea: CSLive!

To execute this complicated creative required a combination of strategy, technology and a deep understanding of production.

Together with our friends at Moonshine Media, we built a custom branded live streaming player full of custom features like a Q&A chat box, 360 view of the stage, and virtual walkthrough of each booth. We filmed under strict COVID-19 guidelines to bring these to tools to life through two 1 hour long live shows hosted by a SAG talent and using CS’s very own product specialists.

The end result? A massively successful live experience that gave birth to a new vertical for Construction Specialties shifting how they participate in the trade show market, forever.