What's It Gonna Take?
LOCATION
NYC
BRAND
LG Electronics
AGENCY
HS Ad USA
PRODUCTION COMPANY
Stuck In Motion
LG's latest flagship phone, the G7, came with a new campaign titled "What's It Gonna Take?" that asks consumers what it will take for them to switch. Stuck In Motion partnered with HS Ad to create several short TVC spots to drive in-store promotions. We handled title design, 3D phone animation and edited the spots.