LatinX and the VMAs

This year at the VMA’s, MTV and Toyota wanted to make sure the LatinX community was strongly represented. So in tandem with sponsored performances by CNCO and Maluma, a two minute in-show spot was created featuring NYC artists of all musical genres reinterpreting J Balvin’s megahit Mi Gente as a Highlander drove through various neighborhoods. It was called “the best performance of the VMAs” and no one could believe it was a commercial. Way to go Toyota and MTV!

AWARDS:

• 2020/2021 Bronze Clio Award for Use of Music in Film/Video in Adapted, 61 Seconds to Five Minutes. Link to award.

• 𝔸𝕕 𝕠𝕗 𝕥𝕙𝕖 𝕐𝕖𝕒𝕣: 𝕌𝕤𝕖 𝕠𝕗 𝕄𝕦𝕤𝕚𝕔 – 𝕊𝕚𝕝𝕧𝕖𝕣 by shots