The Decoders Faux Marketing Trailer
LOCATION
NYC
BRAND
Viacom
AGENCY
Velocity X
EDITORIAL
Stuck In Motion
BAE, FLEAK, EGGPLANT...Let's be honest, every day it seems like there's a new social media acronym, emoji or phrase that we need to Google to understand its meaning. For Brands and Marketing teams that's no different except, they have sales and consumer awareness to factor in. That's where the Decoders come in.
Viacom Velocity wanted to display a new groundbreaking technology that can read and decode up to 56 commonly used social media buzz words & emoji's. They set out to create a fun faux trailer that would target Brand Managers and Marketing Teams to explain how it works. Stuck In Motion helped script the story and edit the final trailer.