Veterinary Emergency Group

Veterinary Emergency Group (VEG for short) is completely disrupting the veterinary market. Their open floor concept and never-leave-your-pet approach is ground breaking. The country is taking notice too and VEG has grown from 20 US hospitals to 60 in 2023 with 4 hospitals opening internationally in 2024.  VEG wanted to hit new markets with a strong marketing campaign. We delivered x2 TVC spots, x1 :60 Recruitment Film and hundreds of stills for web & social.

For their TVC campaign, VEG wanted to use their own employees (VEGgies) as the main talent for absolute authenticity. We pitched a handful of ideas and eventually landed on a two part set of :30’s that utilize a  point of view style that puts the viewer in the seat of a pet parent experiencing a late night emergency. 

The Search Part 1

The Search Part 2

Student Recruitment Film

In addition to their consumer spots, VEG also wanted a powerful short 60 second Student Recruitment Film for paid social that shows what makes their company culture and benefits different from their competitors. The main piece was accompanied by a 30 and 15 cutdown.

Check out some of our favorite moments behind the scenes!